Managing Creative People

The problem with creative people and the fine art of managing them for profit or pleasure. If you work in the creative industries and you haven't yet read the seminal text on the notoriously difficult challenge of getting the best out of the creative people who work in your organisation, get it now at Amazon, Barnes & Noble, or any bookstore with a decent collection of business books.

 “We need them as never before. And we know that they’re somehow different. Yet the productive management of creative people is an almost totally neglected science. I doubt if there’s a single industry that wouldn’t gain immediate advantage from Gordon Torr’s scrupulous and enlightening detective work.”

Jeremy Bullmore